and why knowing it is important

The number one answer given by people when asked why they want to join a gym is “to lose weight” or “be healther”.
Okay, cool. But, why?
I know it seems obvious – who doesn’t want a physique that rivals The Rock, right? – but it’s actually the most important thing you need to know if you want a better than average chance of sticking with a new gym membership.
Think about it, how many diets or exercise regimens have you tried and still haven’t succeeded in your fat loss or strength gain goals? The main reason none of them worked: you’re not doing them anymore. 
Why you quit your past fitness endeavors can be a many layered and complex answer, but at its heart it almost always comes downs to you didn’t want the outcome enough for it to prioritize sticking with it.
If you stop at “I want to lose weight” it’s easy to lose motivation when that process gets hard. And it WILL get hard. Moving your body is a lot of work and if you aren’t someone who is lucky enough to find exercising fun, there will be a lot of times you just don’t want to do it.
So, why do you want to lose weight?
Don’t stop at because you want to look better. WHY do you want to look better?
Don’t stop at because you want to be healthier. WHY do you want to be healthier?
Do you want to live longer? Why?
Do you want to be stronger? Why?
For a lot of people when they start really asking themselves these questions it comes down to things like stop their progression into diabetes, lower their blood pressure, they want to be able to keep up with their kids, pick up their grandchildren, stay independently mobile for as long as possible. 
Knowing these things can change how you approach your fitness. If all you want to do is “lose weight” there’s nothing at stake if you stop other than you stay exactly how you are. If you know your more meaningful reason for getting in the gym in the first place it’s more likely you’ll keep coming back even if you hit a rough patch.
Have you seen the video of the old man who wants to be able to lift his granddaughter up to put the star on top of the Christmas tree so he trains all year to be strong enough to do that? He knew his “why” and stuck with the training he needed to do to accomplish that goal.The Sasquatch Strength number one tip for sticking to your fitness goals is: know your why.
So, channel your inner four-year-old and keep asking “but why?” until you uncover the root answer.